The SciMark Seven (S7)
This checklist combines combine the D7 and the T&T Techniques into a single, comprehensive tool for campaign evaluation.
The Fabulous Five
This checklist is my answer to the question: What if I had to give someone new to the industry a list of screening criteria for products? What would that list look like? Read it in article form or click below.
The Divine Seven (D7)
Early in my career, I compiled a master list of 14 product criteria. Of those, I believe these seven are so critical to the success of any DRTV product that I consider them "divine."
Tried & True Techniques
Early in my career, I compiled a list of 30 techniques used in DRTV commercials. Of those, I believe these 10 are so critical they should be used in every spot.